Agency: STUDIOIN

Designers: Arthur Schreiber, Galya Akhmetzyanova

3D: Maxim Kulikov

Country: Russia

Make democracy, not war As far back as in autumn, 2013 Moscow studio STUDIOIN created a new design concept of vodka Democracy. Designer`s sarcastic mind followed the way of logic which is not a surprise nowadays. The main tool of kindness is a power, the main tool of peace agreement is a danger, and the main tool of democracy is a bomb. Bottle is made in a shape of bomb and put into a case. Also, there is a small vodka glass included into the set and it fulfills a function of red start button inside of case. The most technic and unique detail in design is closure as it is seen from the picture. There are two varieties of vodka in the set – pink and orange and they symbolize two well known revolutions. And just one word`s written on the glass can neutralize all the warlike attitude of design. This word is Democracy! It is a political joker strong enough to stand up to any argument and common sense. Abraham Lincoln`s statement says “…of the people, by the people, for the people…” and let Democracy acquire any shape required. This concept happened to be a time – delay bomb and unfortunately it also turned out to be some kind of a prophesy, that proves present events which are taking place in fraternal Ukraine. This situation is the way too far from sarcasm and that is being kind. Taking this virtual bomb from its creative depot STUDIOIN is making a call for people to “switch on” their brain and open their eyes. Not a single revolution whether it is “pink”, “orange” or “brown” costs human`s life sacrificed for political struggle. How many masks should be thrown away from politicians` sleeky faces crying loudly about democracy and global equality? Peaceful life and sky is the sole purpose of ordinary people no matter what kind of citizenship, nationality or faith do they have. Don`t be led by the nose by shady leaders treating ordinary people like a stooge to accomplish their own goals. Take care of each other.

OMG I’M IN LOVE!!!!!! I salute Arthur Schreiber & Galya Akhmetzyanova

Designer: Albert Virgili Hill Client: Martí Serdà Country: Spain El Xitxarel·lo

(“The beginner” in catalan language) is a white wine of Martí Serdà Winery made 100% with Xarel·lo, a grape variety from Penedès, Catalonia. A refreshing and sassy wine with two aims: to promote the consumption of local wine, and also to recover the good old art of vintage insulting. The catalan insults, created by farmers several centuries ago, have its origins in the vineyard, and are currently disappearing. Since decades people don’t use them because they’re naive and kind of ingenuous, but also terrific and tremendously funny. In order to preserve the language, El Xitxarel·lo dedicates its bottle to honor them. The bottle contains 77 catalan insults. Each one graphically represented considering its meaning in catalan. At the side of the bottle, there’s a “Trompímetre” a fake alcoholometer that “measures” your drunk level with old insults. In the middle of the bottle you start feeling a little bit “Calent” (a little bit drunk) and you end up becoming a “Buida-ampolles” (a bottle emptier).

Controlled chaos of logos! 

With the launch of Blossa Trestjärnig Calvados the Trestjärnig series of Trestjärnig Cognac and Trestjärnig Rom is complete. This premium series is the finest and highest alcohol content of all the Blossa Glögg products. A series of three products in the Blossa family represents the premium range of Blossa products. A tall, thin, clear glass bottle was custom designed for this product series and communicates the sophisticated elegance of the nature of the series. Gold, Silver and Copper colours within the typography form a complementary suite and represent the content of each product, cognac, rum and calvados. The colour of the liquid itself is custom blended to visually communicate the flavour and provide a clear color coding between the three products. The typography is consistently Bodoni, as is the logo, keeping the graphic language simple and unified.

With the launch of Blossa Trestjärnig Calvados the Trestjärnig series of Trestjärnig Cognac and Trestjärnig Rom is complete. This premium series is the finest and highest alcohol content of all the Blossa Glögg products. A series of three products in the Blossa family represents the premium range of Blossa products. A tall, thin, clear glass bottle was custom designed for this product series and communicates the sophisticated elegance of the nature of the series. Gold, Silver and Copper colours within the typography form a complementary suite and represent the content of each product, cognac, rum and calvados. The colour of the liquid itself is custom blended to visually communicate the flavour and provide a clear color coding between the three products. The typography is consistently Bodoni, as is the logo, keeping the graphic language simple and unified.


Designed by Patrick Hill, a student in the Communication Art & Design program at the University of Louisville. These wine bottles are the result of a student project aimed at bottle design. We were given the assignment to simply create a design for a bottled beverage and I chose to go with wine. I wanted to go beyond a simple label for the bottle and create something that had a more tactile aspect to it so I decided to use paint in conjunction with a label as a way to achieve this. I have some experience brewing beer so I was familiar with the concept of gravity in relation to alcohol content in wine, beer, etc. and thought that this gave me a perfect tie in to the paint.

Nice play on the concept of gravity!

Designed by Zeus Jones, United States Along the kitchen wall of Zeus Jones, you’ll find more than a few bottles of alcohol. Among the neglected butterscotch schnapps and the bottle of Boone’s Farm we’re patiently letting age, we guarantee there will always be a few bottles of single malt scotch whisky. Our love of the stuff is only natural, considering our CEO, Rob White, grew up in Scotland, and that there are more than a few whisky tasters at our long table. The purity of Scotch whisky makes it the king of whiskies, allowing it to reflect the region where it was created and the ingredients that went into its distillation. So when recent creative applicant Dan Horan came in with a sketch for a whisky tasting iPad app, you can bet we snatched him up and set to work developing it. The Scotch Kit What’s a scotch tasting without the scotch? To make PROOF’s complimentary kit, we carefully considered the details, and sweated outside of work hours to bring them to life. Because PROOF is a tour of Scotland’s whisky-making regions, we carefully chose the whiskies that we felt best represented the area where they were made. While there is plenty of creativity and variation among Scottish whiskies, we went for the single malts that stayed truest to their home base. The Labels Each of the labels was hand-stamped with a custom design, which blended PROOF typography with our alternative wordmark, a script logo that was originally made to decorate the jerseys of the unofficial Zeus Jones cycling team. To add to the mystique of holding a bottle of fine scotch, we hand-dipped every single one in wax, and stamped them with the percent sign from our PROOF logo.

I need this to add to my collection!

Designed by Serviceplan Gruppe, Germany. Chief Creative Officer: Alexander Schill Executive Creative Director: Christoph Everke, Alexander Nagel Art Director: Matthäus Frost, Dimitrios Arampatzioglou Text: Katharina Keith, Melanie Madaus Production: Katy Pergelt Account Supervisor: Marc Mader We wanted to inform wealthy assistance clients and also the board of directors of the VR-Banken about the quality of the investment products of akzent Invest and ensure costumer loyalty. Our audience received a handmade mailing consisting of three bottles of wine where the alcohol percentage equals the highest potential profit of the certificate.

So simple and sweet! Beautiful Minimalism 

Designed by Peter Jostrand, United States. Prescription Beer is a premium pilsner that ranges from low to high alcohol potency depending upon the day of the week. And of course Sunday is the day of rest.

I didn’t realise beer could be this cute! 

Designed by CARTILS, The Netherlands / United Kingdom. MYSTERY, is the newly introduced, cocktail inspired RTD, from Heineken Czech Republic. The Zlatopramen Beer Brand, a pioneer in the Czech market is leading the trend. The flavors of the new party drink appeal to women who are looking for an alternative to mixed alcoholic drinks. CARTILS applied its specialized know-how of flavoured beverages, relating to the beer category to create this modern, radiant and innovative character into a fresh bold yet elegant design. MYSTERY with 4% alcohol has no preservatives or artificial sweeteners and is complete with essential components of each of the selected cocktails. “MYSTERY is the perfect party drink for women. Attractive design and delicious drinks should be appealing choice to charm every woman thirsting for entertainment. You can choose the best drink for your mood, whether it’s an exotic refreshing MYSTERY Mango Mojito, sweetly delicate MYSTERY Piña Colada, or brazenly bitter High Society.” George Reed, Marketing Director HEINEKEN Czech Republic. The name MYSTERY fits the brand personality, confident, sexy, smart, and witty as well as the cocktail environment. The drink behaves as a personal barman, making the women feel gorgeous whilst staying mysterious. CARTILS developed a modern outspoken presentation, with touches of silver and lace adding elegance yet a certain mystique and bite suiting the segment, while the black features integrate boldness and confidence into the mystery. The symbols add badge values and can be used as strong communication tools, each reflecting the emotional essence of its particular flavour.


Designed by Strømme Throndsen Design, Norway. Egge Gård / Egge Farm have been growing fruit since 1702, and all of the tradition and knowledge are now in the hands of the 11th generation, Marius Egge, who is continuing to produce premium products with fresh, handpicked fruits from the farm. Strømme Throndsen Design has assisted Egge Gård in developing new visual identity and packaging design. We have designed a range of apple juices with illustrations inspired by the beautiful apple trees at the farm, and other handmade alcohol based products with apples, all with high quality and delicious taste.

Perfect colour and texture combination!! The red apple and the light wooden brown are a beautiful marriage of colours!

Designed by Kevin Harald Campean, Hungary. My idea comes from the hooligan fights, where the beer glasses were the accessories of the brawl. I enhanced the hooligan atmosphere with high alcohol value of the beer. This gave me the idea to create a beer brand which could be a symbol of power and elegance.

Interesting…. are you suggesting with the name and bottle design that I can beat people with the bottle? haha guessing this wasn’t the intended message. Loving the matte look. 

Designed by Estudio Versus, Spain. Packaging of a new beer brewed exclusively for La Zaragozana by Estudio Versus and aims to surprise and demonstrate the possibilities of beer. The research team of Cervezas Ambar with Master Brewer at their head, were “cooked” a beer in which a high ranking with the different contributions of hops originating from nine countries that have been used are harmonized. Under the name of Amber 10, this proposal has been prepared using 10 varieties of hops and an alcohol content of 10 degrees. It comes in 50cl bottles. mechanically and silkscreened cap.

Sexy typeface for the “10” I’d tap that :) 

Agency: Adatte Design Designer: Jeremia Adatte Country: Lausanne, Switzerland The bottle comes in a black packaging with a shape and design inspired of a book. It will look great displayed on your bookshelf! The box closes with two magneted flaps reminiscent of a wineyard wrought iron gates. The bottle lies in a cutom made foam with a laser engraved pattern. The glass lid is topped with a unique hand-made shiny black wax seal. No seal is alike. Product notes : Eau de vie (fruit Brandy or Grappa) obtained from red wine grapes. Aged for six years in french oak barrels. You’ll instantly recognize smoked mahogany and cinnamon flavours that come out of its glittering golden robe. Pair with : a cuban cigar and serve it on the rocks. 

Loving the smooth lines of the glass bottle, adds to the smooth texture of what I imagine the beverage would taste like. 

Designed by Buddy | Country: United Kingdom

“This year we decided to combine two of our favourite seasonal pastimes, enjoying a glass of hot mulled wine and a fun game of charades.

To provide a few extra clues, we had a bit of fun with the descriptor on the back label…

Our mulled wine charade features a full-bodied and voluptuous character, ably supported by an irresistibly fruity and distinctly Lemmony note.

If you prefer it warm (and some do), heat gently in a saucepan. Avoid boiling, which will spoil the flavour –now that would be a drag.

So Happy Christmas from everyone at Buddy. We hope this year’s celebrations are Wilder than ever!”

Designed by Font3studi | Country: Spain

“Gavarra beer is made in the traditional manner and seeks to convey the values, history and authenticity of the local cork production trade that dates back to the early 18th century. Peelers, hauliers and stopper makers who, with their effort and dedication, were pioneers in exploiting the finest cork material in the world, while at the same time ensuring the preservation of the landscape of the Gavarres hills.

The territory of the Gavarres, as has always happened and still happens today with any inhabited area, reflects the activities and ways of life of the various human communities that have populated it. The names of the places and their legends reveal a way of perceiving and interpreting his world.”

Designed by TAXI | Country: Canada

“Challenge: the challenge for this assignment was to take a small town Mom-and Pop cidery and transform it into a world-class contender within a wildly competitive beverage landscape.

Approach: due to the large volume of products Spirit Tree sells, we knew that a simple, yet bold design system was needed to differentiate each of the products. Spirit Tree has always been known as an apple cidery. With this in mind, we created a logo and visual language using modern-looking apple tree branches as the main design element. These branches were used as a pattern on everything from the packaging, corporate stationery, shopping bag and even as a design element within the store.”