Passport came up with a very innovative way to best celebrate wine and art. Each bottle of 96 Wine labels, are hand-painted labels with the very wine itself.

"In 2013, Passport launched another new brand initiative. The objective was to create a wine brand that not only tasted exceptional but had a rich story to tell, and celebrated the real craftsmanship of wine making.
With this is mind, we were able to source a small batch of Grenache from the Barossa valley – one of the oldest wine regions in Australia. Hand harvested, using time-honored traditional techniques, this Grenache was a rare find, with only 96 cases produced. This formed the basis of the branded idea and ‘96’ became the name and truth behind the story.
When briefing project ’96’ into the studio, the core objective was to ensure this ‘individuality and craftsmanship’ could be clearly defined in a market of mass produced wines. Whilst efficiency in production and distribution has so often become the common equation to profitability, the creative brief was to go back to thinking small, take the time and be unique.
So with a few glasses of red, and paint brushes in hand, the studio decided that we needed to celebrate the true art and craftsmanship of design, creating 96 individually painted labels with the very wine itself. The ideas and designs flowed, along with the wine, and the result was a brand creation that truly captured the ‘art‘ of wine making.”

Centralpack created this ferocious label for Encaste Wine. The packaging sticks to a dichromatic design that hones in on a crude gold line drawing of a bull’s head in a charging stance. With the same technique, the beast is repeatedly circled with a transparent texture representing the energy or aura of the creature. The base color of label and cap is a black that camouflages into the tinted bottle, adding a mysterious factor to the product. 

“Encaste personifies a wine from a city and a land whose traditions lie deep in the ambiance of classical Rome. The sunlight, the climate, the culture, and above all, the ancient art of the bull; all ensure that the Cabernet Sauvignon vine, from which issues this wine, represents the character and the profundity of this ancient land, where the bull´s head blazes from the bridge over Ronda´s great gorge. Its twelve months of pampered rest in barrels of French oak produces a wine of great beauty to the eye, profound balsamic aromas, a mellow hint of wood and a flavor that is both deep and serious. ”

Graphic design student Cristian Baciu was chosen to create a label for Murfatlar winery's limited edition wine, Fatum as part of its annual call to designers and artists. 

The Murfatlar winery is located in the South-Eastern part of Romania, right between the Danube river and the Black Sea. For more than 100 years, it proudly continues the inherited tradition of producing great wines. Alongside the mass market brands, Murfatlar also owns a smaller wine cellar, M1 Crama Atelier, specialized in producing top wines.

Fatum is one of these wines, a limited edition Pinot Noir rose that was launched in 2009. Right from the start, Fatum had a very special story to tell, which mixed art and wine altogether. Every year, a Romanian artist was selected to design the label and capture its vision on destiny. “Fatum” is the Latin word for fate, a theme explored in the wine’s label by talented photographers, fashion designers or visual artists.

"Baciu’s interpretation on ‘fatum’ is a puzzle that comprises many hidden symbols: an inverted eye, an hour glass or roads that lead to different directions. It’s a fresh approach for a premium wine label, with colorful and geometrical elements rooted in the street art culture. They are also mixed with carefully placed transparencies, in order to highlight the beautiful color of the wine."

Designed by Werklig | Country: Finland

“The distillery is based in the heartlands of Finnish Ostrobothnia. The first batch of the whisky won’t be available until 2017, but an initial product called Juuri (Root) is already in production to be used in cocktails. More products will be developed and made in small batch style as the production evolves. The company also has clear-cut plans for entry into the international market, aiming boldly at global metropolises such as London, Berlin, Hong Kong and Tokyo.

This sort of brand evolution meant that the identity needed stand the test of time and changes: it had to be clean, fresh and easy to use still after a couple of years when the first whiskys are matured.”

Designed by YuJo! Creatividad Aplicada | Country: Mexico

“We all have a dark side. It may remain hidden most of the time, but every once in a while, a glimpse of our other selves cannot be denied. 

Viejo Indecente opens the door to that other you. Is someone peeking through the keyhole or is it you who is looking into the forbidden? 

With a transparent spirit and bottle, we made the keyhole real by printing the eye in the back and letting an alpha circle in the upper part of the front label. 

Either by holding the bottle with both hands o rotating it over the table, this mysterious character’s eye comes to life and follows you as you fight with your inner, darker self.”

Designed by Duffy & Partners | Country: United States

“The Facundo Rum Collection is the first-ever collection of four aged sipping rums from Bacardi, each with its unique personality and craftsmanship. The Facundo Rum Collection is a tribute to Bacardi founder Don Facundo Bacardi Masso and his relentless pursuit of producing rums of unsurpassed quality and refinement. Now, with The Facundo Rum Collection, connoisseurs everywhere can share in this revered tradition as rum is elevated to an art form.

Duffy & Partners, the internationally recognized branding and design firm, designed decanter-like bottles, inspired by Cuba’s Golden age of art deco. Each is custom designed as a celebration of each unique experience for the rum drinker.” 

NEO packaging is designed in the style of the relief sculpture of famous artists such as Juan José Sicre and glass art. The sensual figures take their cues from the famed Art Deco-style El Edificio Bacardi in Havana – where the nude motifs emerge from bold geometric shapes.”

Eximo packaging is homage to the icons of Cuba’s heyday and inspired by the Habana Bar, a favorite gathering place to savor rum and a Cuban cigar. The sunrays on the Eximo bottle harken back to Bacardi’s golden age in Cuba, reminiscent of the warmth of the Caribbean and the warmth of family.”

Exquisito packaging is inspired by the pulsating energy of the rhumba and of Cuba’s extravagantly sophisticated Havana Riviera, when Cuba was a tropical playground. This bottle embodies the culture, music, architecture and elegance of Havana’s heyday.”

Paraíso packaging evokes paradise in the beauty of an island sunset. The history of Bacardi encircles the bottle with icons including Bacardi’s original distillery, a bat and a palm tree. The design unites images of the original Bacardi distillery in Santiago de Cuba, El Coco, and the Edificio Bacardi in Havana.

The bottle design is a work of art unto itself.  For example – the glass used is the highest quality available, known as superflint glass. This high quality glass is a necessary medium to house the artwork on the exterior of the bottles.  All aspects of each bottle are meant to reflect back on the brand’s heritage, the golden era in Havana and the long tradition of rum-making.

Duffy incorporated Facundo Bacardi’s legacy of passion and branding elements across all four bottles:

  • The bat, a symbol of good health, fortune and family, the bat is an initial trademark of the Bacardi family, rendered in a seal, which was inspired from early illustrations.
  • Palm tree, a symbol of prosperity from La Tropical, the original Bacardi distillery in Santiago de Cuba.
  • The signature of founder, Facundo Bacardi, a sign of quality and tradition.
  • Metal stoppers embossed with laurel branches signifying the achievement and victory of the people behind the spirits, as well as those wise enough to imbibe in them.”

Designed by Francisco Rueda | Country: Mexico

“Local legend tells that a small incandescent rock fell near the town’s mezcal maker’s home, creating an ideal earthen pit oven, in which he roasted his agave hearts, and created the best mezcal in the region. “How did you do it?” They asked him. The old man simply replied: “It fell from the sky…”

Designed by LOLA | Country: Spain

“2013 was a hard year in advertising. Bad news at lots of agencies and little reward. So, when Christmas came and the year was about to end, we wanted to make a nice gesture to our advertising colleagues: a present they could quietly enjoy, even on the worst nights.

And so Ron Draper was born. A rum (“ron” in Spanish) to remind us that even if the ideas are drying up, the clients aren’t taking risks or the budgets are getting smaller, things can always be better. Because they were before. In the golden age of advertising.”

Designed by Dailos Pérez | Country: Spain

“Ignios Orígenes is a new project that adds value to the grape varieties most deeply rooted in the Canary Islands, specifically on the island of Tenerife. Volcanic nature, mineral lands and a very special climate defines the marked character of these artisan wines. This results in a powerful and daring identity, arising from a graphical expression defined by the volcano, terrain and grape variety.”

Designed by Device Creative Collaborative | Country: United States

“Piedmont Distillers sponsored music events throughout the summer. They asked us to create a gift for the musicians on the tour. Our main focus? Entertain and educate these guys on Midnight Moon moonshine, while keeping the design true to the roots of this great tasting spirit.

Recipients opened a wooden, screen printed box, inspired by old moonshiner crates, to find a card welcoming them to enjoy the Midnight Moon experience. Musicians were then greeted with an overview and history of the brand, along with cocktail recipes and “The Great Boredom Bust” activity book, designed to share details about the product and keep them entertained. (when the groupies weren’t around) Underneath, they found three individually wrapped jars of Midnight Moon, along with branded cups for enjoying the shine.”

Agency: STUDIOIN

Designers: Arthur Schreiber, Galya Akhmetzyanova

3D: Maxim Kulikov

Country: Russia

Make democracy, not war As far back as in autumn, 2013 Moscow studio STUDIOIN created a new design concept of vodka Democracy. Designer`s sarcastic mind followed the way of logic which is not a surprise nowadays. The main tool of kindness is a power, the main tool of peace agreement is a danger, and the main tool of democracy is a bomb. Bottle is made in a shape of bomb and put into a case. Also, there is a small vodka glass included into the set and it fulfills a function of red start button inside of case. The most technic and unique detail in design is closure as it is seen from the picture. There are two varieties of vodka in the set – pink and orange and they symbolize two well known revolutions. And just one word`s written on the glass can neutralize all the warlike attitude of design. This word is Democracy! It is a political joker strong enough to stand up to any argument and common sense. Abraham Lincoln`s statement says “…of the people, by the people, for the people…” and let Democracy acquire any shape required. This concept happened to be a time – delay bomb and unfortunately it also turned out to be some kind of a prophesy, that proves present events which are taking place in fraternal Ukraine. This situation is the way too far from sarcasm and that is being kind. Taking this virtual bomb from its creative depot STUDIOIN is making a call for people to “switch on” their brain and open their eyes. Not a single revolution whether it is “pink”, “orange” or “brown” costs human`s life sacrificed for political struggle. How many masks should be thrown away from politicians` sleeky faces crying loudly about democracy and global equality? Peaceful life and sky is the sole purpose of ordinary people no matter what kind of citizenship, nationality or faith do they have. Don`t be led by the nose by shady leaders treating ordinary people like a stooge to accomplish their own goals. Take care of each other.

OMG I’M IN LOVE!!!!!! I salute Arthur Schreiber & Galya Akhmetzyanova

Designer: Albert Virgili Hill Client: Martí Serdà Country: Spain El Xitxarel·lo

(“The beginner” in catalan language) is a white wine of Martí Serdà Winery made 100% with Xarel·lo, a grape variety from Penedès, Catalonia. A refreshing and sassy wine with two aims: to promote the consumption of local wine, and also to recover the good old art of vintage insulting. The catalan insults, created by farmers several centuries ago, have its origins in the vineyard, and are currently disappearing. Since decades people don’t use them because they’re naive and kind of ingenuous, but also terrific and tremendously funny. In order to preserve the language, El Xitxarel·lo dedicates its bottle to honor them. The bottle contains 77 catalan insults. Each one graphically represented considering its meaning in catalan. At the side of the bottle, there’s a “Trompímetre” a fake alcoholometer that “measures” your drunk level with old insults. In the middle of the bottle you start feeling a little bit “Calent” (a little bit drunk) and you end up becoming a “Buida-ampolles” (a bottle emptier).

Controlled chaos of logos! 

With the launch of Blossa Trestjärnig Calvados the Trestjärnig series of Trestjärnig Cognac and Trestjärnig Rom is complete. This premium series is the finest and highest alcohol content of all the Blossa Glögg products. A series of three products in the Blossa family represents the premium range of Blossa products. A tall, thin, clear glass bottle was custom designed for this product series and communicates the sophisticated elegance of the nature of the series. Gold, Silver and Copper colours within the typography form a complementary suite and represent the content of each product, cognac, rum and calvados. The colour of the liquid itself is custom blended to visually communicate the flavour and provide a clear color coding between the three products. The typography is consistently Bodoni, as is the logo, keeping the graphic language simple and unified.

With the launch of Blossa Trestjärnig Calvados the Trestjärnig series of Trestjärnig Cognac and Trestjärnig Rom is complete. This premium series is the finest and highest alcohol content of all the Blossa Glögg products. A series of three products in the Blossa family represents the premium range of Blossa products. A tall, thin, clear glass bottle was custom designed for this product series and communicates the sophisticated elegance of the nature of the series. Gold, Silver and Copper colours within the typography form a complementary suite and represent the content of each product, cognac, rum and calvados. The colour of the liquid itself is custom blended to visually communicate the flavour and provide a clear color coding between the three products. The typography is consistently Bodoni, as is the logo, keeping the graphic language simple and unified.


Designed by Patrick Hill, a student in the Communication Art & Design program at the University of Louisville. These wine bottles are the result of a student project aimed at bottle design. We were given the assignment to simply create a design for a bottled beverage and I chose to go with wine. I wanted to go beyond a simple label for the bottle and create something that had a more tactile aspect to it so I decided to use paint in conjunction with a label as a way to achieve this. I have some experience brewing beer so I was familiar with the concept of gravity in relation to alcohol content in wine, beer, etc. and thought that this gave me a perfect tie in to the paint.

Nice play on the concept of gravity!